Briefly democracy is the main feature of web 2.0. So, Web 2.0 is ‘For the people, Of the people, and By the people’. Web 2.0 implies Citizen journalism. As web 2.0 popularizes citizen journalism and more folks are becoming ‘public writers’, there’s a worry that journalism as a distinct profession is beginning to become tougher to sustain. The limits between ‘professional’ and ‘amateur’ performance are breaking down till web 1.0, Web was kind of treated like print media in digital form. But the technology advancement has given the opportunity to release the total potential of the web. Today, Web is known as the strongest medium, even stronger than papers and Televisions. According to a study, majority of children surf Net for a very long time than sitting noiselessly in front of the ‘Idiot Box’. Why? * Net is one stop place for both motion photos (Television) and literary texts (Newspapers) * Net offers a place for eleven interactions * Internet Today offers a lot of spaces for users’ to participate (web 2.0) briefly Web serves everything you wish for! Under these circumstances, one can never weaken the remit of Net at time when the wave of web 2.0 is floating across. It’s high time to recognize the prospects of Internet as critical media, which appears to be dominating print and visible media (Televisions). While Televisions keep growing at their own pace, print media (papers, mags, for example.) may probably to face a tougher challenge from Web . I won’t forecast how long papers will remain.

But I feel assured in envisioning the Net will continue to demolish the broadcast world. And with the appearance of new technologies ( WEB 2.0 AJAX ), creating multimedia ads within internet pages will make online promoting nearer to the very efficient TV and radio market technique. Flash and JavaScript have added visible interactivity and scripted database functions fill the web with greater opportunities than even Television and radio.