These days, business needs classy communication with clients and consumers. That takes the suave use of necessary promotion tools: promoting, press, and advertising. Pretty much all business middle management would accept that pushing your business is a smart concept, but few understand the price in a free communication tool that’s frequently much more forceful: the reports media. The media need sources to do their job.

Being an expert source for correspondents benefits you by giving you increased visibility and credibility, with providing a platform for your concepts. When you are quoted as a leading authority about a concept, trend, product, or service, your understanding is on view. That speaks much more strongly about your reputation in your field than any paid promotional pitch. Continue reading →