How To Do Before A Media Interview?
Posted: July 17th, 2010 | Author: cloud | Filed under: Media Communications | Tags: journalism tips, journalist, Media, tips for media ineterview | View Comments
The majority get terrified if the media need to interview them for a reports, current affairs or mag programme. These can be on TV or radio, or be in print or on the web. Nonetheless it’s the TV or radio interview that get’s the blood thickening in most managers that I have met in media coaching workshops. That is the reason why the Television interview is the worst one to master. There might be a tough light on you, making you sweat but the onlookers will see only the beads of sweat and you can seem like you are making an attempt to hide something from them. They do not see the light; all they see is the sweat. If you lick your lips nervously, don’t answer questions confidently, have a shock in your limbs or look away from the correspondent continually, the spectators will fast lose any trust in you and your argument. Media coaching would persuade you you’ve got to prepare before any media jousting.
Put the columnist off when he / she first approaches you, till you have the time to correctly prepare. Employ a white lie if you need to but put off the newshound until you have had an opportunity to correctly prepare. If you start answering questions on the telephone without this preparation you may find that when the hack arrives to record the genuine interview, your responses, after preparation, might be different and then you’ve got a full new ball game called contradiction ‘ the new stories story. Therefore what does this critical preparation involve? For a start, check what you must say or should not say. This is the filtering that is so critical if you are going to shield your career. You ought to be using some pithy catch-phrases or analogies and these take some time to prepare. The primary part of preparation though is to work out the 2 – 3 main messages that you would like to get across in the media interview and then hone them so you have them extremely sharp in your brain.
Don’t try and get too many messages to inject into the interview. You will be more successful if you repeat your principal 3 messages many times instead of getting 9 different messages once into the interview. You see, in a pre-recorded interview which should be most TV ones you may do, the correspondent will dip into one answer for reports, or a few for a current affairs programme, so if you repeat your most important messages the probabilities for your grab to be used actually increase. Do not forget how you look and get some tiny example stories prepared to run out as well as any models or images which will back up your story and a search in Google to help with research. Take the broader view instead of a narrow view so you are prepared if the columnist throws a sector wide comment at you. Or indeed, that could be a region-wide, state-wide, state or world comment gleaned from his / her Google research. A good way to end your preparation is to do a pretend interview with someone else in your company. We do this for clients and it works a treat in getting them up to cruising speed before the major event.
Time to get the word out! Media Communications Faculties help scholars inspect communications among worldwide communities, and includes courses in digital media, broadcasting, reporting, writing, interpersonal communications, speech, and language. Students should bear in mind that the terms media communications, journalism, and mass communications mean much the same, or really similar, thing. Course outlines at college course catalogues might be more trustworthy than catalogue course titles when thinking about and selecting among the diverse programs in Media Communications.